eGuides

A free monthly news publication for Texas saltwater fishing guides, brought to you by Texas Outdoor Webs, publishers of The Texas Saltwater Fishing Guides Web

Volume 3, No. 1

January, 2005

eGuides Archives

Publisher's Comments

My Calendar

Jan. 5th, 6:30 pm

Port Aransas Boatman's Monthly Meeting at the Port Aransas Community Center

Jan. 18th, 6:30 pm

Coastal Bend Guides Association Monthly Meeting at the Big Fisherman

Be sure to check out our new home web site at http://www.tx-web.net . The web site incorporates some of the latest graphics techniques, and you might want to use these on your own web site.

Steve Purcell

to the

Texas Saltwater Fishing Guides web

New Members

The Texas Saltwater Fishing Guides web would like to welcome Captain Don Witherspoon of Alley Cat Charters. Don has an offshore charter and inshore business in the Aransas Pass area. The web site that we built for him is at: http://www.alley-cat-charters.com . We are also providing web site hosting and domain administration to Captain Witherspoon.

TSFGW

Hit Statistics

(Dec)

Visits: 2,625

Picture of the Week

This picture was taken on a recent offshore charter by Coastal Bend Captain Don Witherspoon of Alley Cat Charters.

(361) 364-2826

(361) 318-7468

http://www.alley-cat-charters.com

If you have a picture of the "perfect catch", email it to us.

Contact Us

home/work: 210.649.1187

cell: 210.710.4258

eFacts

Yahoo is the second most popular search engine on the World Wide Web. Yahoo looks at approximately 6 billion web sites each month. This process is referred to as crawling or spidering the world wide web. It is performed by tiny computer programs called robots, bots, or spiders.

Oops, Google Did It Again

Reciprocal links in Google are now being discounted. The Google search engine has gotten smarter. For the past couple of years, the really big item for good rankings in the search engines was to acquire reciprocal links. A reciprocal link is simply two web sites which have links to each other. If the web site that you were linking to had a higher Page Ranking in Google than your site, then so much the better So, everyone started a linking frenzy in order to get higher rankings from Google. Well, Google is now able to look at the link structure of a web site in a different way. Google now looks for a "natural" link structure in a web site. Now, when Google sees a web site with a high percentage of reciprocal links, they know that the web master is trying to acquire reciprocity in order to artificially inflate the importance of the web site - not a natural link structure, and the web site drops in the search engine rankings. Okay, so what is a "natural" link structure? Well, a natural link structure does involve some reciprocal links. However, the majority of you links should be one-way, inbound links. For example, everyone should link to the Texas Parks and Wildlife web site. Such a web site is also what is known by Google as an "authoritative site". And Google does not expect you to have a reciprocal link from these types of web sites. Google does expect an inbound link to be "on topic", however. Google also expects your link structure to grow slowly over time. So, if you insert a large number of links into your web site all at once, don't expect to get any benefit from Google. What this all means is that Google means what it says about the way it ranks web sites. Google says that you should write web sites for your customers, or the people that you want to visit your site. In other words, write your web site naturally. Don't worry too much about your search engine rankings. Just ask yourself what your customers want to see, what information they will need. For example, a Texas saltwater fishing guide should have one-way inbound links to the Texas Parks and Wildlife Department's web site, and the U.S. Coast Guard. It should also have a reciprocal link to the Coastal Bend Guides Association web site. Other ideas for one-way inbound links would be Mercury Marine, Bass- Pro, etc.