Steve Purcell Consulting continues to excel in providing the best value for web services. This month has seen our TSFGw web site make enormous progress in search engine rankings. We are also offering web site hosting on a month-by-month basis, payable via credit card. This month’s edition contains an article on Search Engines – what they are and how they work.
The Texas Saltwater Fishing Guides web (TSFGW) has broken into the top ten on Yahoo. Using the search term “texas saltwater fishing guides” to search Yahoo, shows our site in the NUMBER 9 POSITION - out of a possible 69,800 results for the search term. The same search terms show the site in the number 16 position on MSN.com. Our site has been published on the Internet for only eight months, and in that time we have moved into a first class ranking with the Search Engines. These rankings reflect our ongoing commitment to achieving and maintaining the highest possible rankings in the Search Engines for the fishing guides who trust us with their hard-earned money.
Welcome to our Newest Members
Please welcome Captain Mike Rachal of A-1 Angling Adventures. Captain Mike fishes the Upper Gulf Coast. Captain Chris La Cross has decided to host his web site with us, and we are currently re-building the site. Captain Chris fishes the Lower Laguna Madre area of the Gulf Coast, and also provides duck hunting trips during the season. Welcome Gents.
Search Engines – What they are and how they work
A search engine is a small computer program that navigates through the World Wide Web and collects information on each web site that it encounters. This program is also called a “robot”, “bot”, or “spider”, and the process of navigating the web is called “crawling” or “indexing”. Google, Yahoo, and MSN are the most popular search engine companies. Google crawls about 5.2 billion web sites every month, followed by Yahoo, which crawls about 4.5 billion web sites each month.
When a robot encounters your web site, the ranking process begins. The ranking process can be defined as the evaluation of certain variables to determine where your web site should be ranked in search results for particular keywords that users type in to find your web site. The robot checks to see if the web site content has changed since the last crawl. If not, the robot leaves the site and your ranking does not change. The robot has found your site content to be stale.
If you have changed your content since the last crawl by publishing a monthly newsletter, a fishing report, new pictures, etc.; then the robot will crawl your web site. This process consists of several steps, and will be the subject of Part II of our series on search engines, which will be published in next month’s edition of eGuides.